Home Page Concepts
Zappos is known for being different, they have a quirky sense of style, a devoted following and a website that hasn't been updated for 10 years. But as the world of online shopping changes and evolves, they know need to evolve to keep their customers happy and to be able to compete against online retailers like Amazon. Knowing that they need to pivot and play up their more luxury brands, they wanted to give their site a face-lift and try to balance their quirky brand image with a premium quality.